Sweet Frog’s popularity increases as customers enjoy the self serve frozen yogurt. On Dec. 28, Colonial Heights introduced a new story of the growing business.
Photos and story by Courtney Taylor
With lines growing outside the door at Sweet Frog in Chester, the owners decided to open a new franchise in Colonial Heights. The new Sweet Frog opened on Dec. 28, at 4 PM, in the Kmart shopping center near Southpark Mall.
Sweet Frog is a growing frozen yogurt chain. Each restaurant is set up with a wall of several flavors of self serve frozen yogurt. After filling up a cup with a favorite flavor, a long bar of toppings follows. Customers can put as many toppings as they desire to make their individual dessert exactly how they want it. Finally the cup is weighed and is payed for by the ounce.
The new location in Colonial Heights has more seating, and many Prince George students have wolfed down a cup of Sweet Frog in the past two weeks.
“I have already been 5 times,” Dax Ellison said. “I love it because there is a lot more space.”
In a survey of 65 students, 74% like Sweet Frog, and 63% plan to go more often now that it is closer. Throughout the students who participated in the survey, cake batter was the most popular flavor, along with strawberry and cappuccino. Sweet Frog also has holiday flavors like gingerbread, pumpkin, and eggnog, which are only available at limited times.
Sweet Frog’s goal is to serve the freshest product possible, but to also put out a message.
“Sweet Frog is a Christian based organization. FROG stands for Fully Rely On God,” manager April Green said.
For the students who are looking for a job at the new Sweet Frog, they are currently not accepting applications. Although they are suggesting that interested people should follow them on Facebook at ‘Chester Sweet Frog’ and they will announce on their site when they will begin hiring.
“We want to provide the cleanest environment, the most wholesome environment, the most friendly and safe environment, for all of our customers. We’re always striving for excellence,” Green said.
Currently, out of the seven owners of the Chester/ Colonial Heights branch of Sweet Frog, only some of them want to expand. There may just be another Sweet Frog in the area in the near future.
“Team Sweet Frog!” sophomore Mandi Cummings said.